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05 October 2008

Multimap goes down the toilet (literally)

I have already blogged about the failings of multimap. I first wrote to them in March 2001 that EH49 7PL is in fact called Avalon Gardens and always has been since the road was first built in 1999. Anyone, including multimap, can check this via the postcode database. Avalon Gardens is a cul-de-sac and only connects to Mill Road, is not a through road to the Falkirk road and indeed since there has been a school at the end of Avalon Gardens since 2002 on East Mill Road (no connection to Avalon Gardens) then the road name for the school is also wrong. Nearly 10 years later, the information is still completely wrong. Despite them writing to me in April 2007 with this information:

Your comments are much appreciated as having accurate data on the site is very important to us. Having investigated the issue you reported, we have identified a potential data anomaly. Our data comes from various suppliers and we have forwarded your query to the relevant supplier in order for them to investigate and make any necessary amendments at source. We receive regular data updates and although we are unable to give you a timescale of when this improvement will take place, you can rest assured that any corrections will filter through to the Multimap website in due course.

OK, here's another rather more humourous "anomaly". I entered a postcode to get a map. The correct map came up (surprise!). I then clicked on directions thinking it would use my map position as the starting point. I then entered my destination postcode. However, the initial postcode location wasn't populated from the map search, instead it was blanked off and the "default" postcode used instead. Not content with using the point in London where all distances are measured from, namely the equestrian statue of Charles I at the south end of Trafalgar Square (the original site of Charing Cross), multimap has its own central point of reference.

The actual centre of Multimap's universe is show on the following image (click to enlarge), taken from a screen capture and easily replicated via the above steps.

So now we know from the enlarged image. Not only is the centre of the multimap universe a gentlemen's private part just off King Willy (sorry William) Street, but on a journey to what should be the centre of UK mapping it sends us past Nelson's column and Cockspur Street (that's enough genital references) in a convoluted path apparently going the wrong way down a one way street between stages 3 and 4. All in all, rather a cock up.

I think that the orange advert says it all: "When turning back is out of the question you have to put your trust in what you know". Which is this case is knowing that multimap once again is not the dogs bollocks, rather it belongs in King William's toilet.


1 comment:

Unknown said...

Hi Craig,

I hope you'll like our new flight map better than this one!

I noticed you blogged about recently, so was just letting you know about our new Skyscanner Map Widget and Map API tool that we’ve just launched.

Both are interactive flash maps that you can install for free, which allows you to integrate Skyscanner route info into your own website or desktop.

You can read more or download the API here:

For the widget: see here:

We’d love to hear any feedback or questions about the new tools, so please don’t hesitate to get in touch.



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